Hello, I’m TJ —

I’m a coach & sales strategist. I help early-stage founders navigate founder-led sales

I’m on a mission to simplify communication, increase empathy, & drive growth.

My offering is designed to jumpstart sales, minimize avoidable mistakes and create the most fertile environment for growth.

VCs, Incubators and Accelerators bring me in to speak on:

  • founder-led-sales

  • preventing burnout

  • mindfulness in the workplace

  • “You do a masterful job of keeping me on track while providing support as-needed, which changes from week to week. This adds up to a whole lot more than traditional coaching, and I value it highly. I'm thrilled with our engagement and happy to be a reference for you at any time.”

    — Alex Furman, CEO & Founder, Performica

  • “TJ knows tactical founder-led sales inside and out. He’s great at putting himself in my shoes to strategize and find creative ways to close deals. As a founder, it’s hard to get out of your own head and out of your own way sometimes. It’s hard to see creative solutions to sales/people problems. TJ solves that, He’s also proactive which goes such a long way. He’s usually bringing me great ideas for GTM growth, rather than the other way around.”

    — Samy Danesh, Co-Founder & CEO, Argon AI

  • “TJ is an invaluable resource to MinMax. He gives me feedback that I’m just not getting elsewhere and is a huge creative partner when it comes to outbound, onboarding, implementation, the website and basically every interaction a customer can have with our business. His style balances total honesty with emotional intelligence and the result is resilience - in the business and personally.”

    — Anthony Jacobellis, Founder & CEO, MinMax